When asked why he chose the name Apple at a press conference in 1981, Steve Jobs responded, “the fruit of creation, Apple. It was soon replaced by a more eye-catching, flat yet vivid graphic of an apple with a bite taken out of it. The picture of Isaac Newton sitting under an apple tree, portraying the discovery of gravitational force, lasted just one year. The first Apple logo was nothing like the one we know today. The Apple logo was created in 1976 by the late, great Steve Jobs and has since become a corporate brand. They enlarged it and changed the hue to a deeper blue to make it more appealing to a broader audience.ĭid you know that Twitter logo is named after a basketball legend, Larry Bird?Īpple is the world's most influential consumer electronics business, with a cult-like following of devoted customers. In 2012, the management agreed to make some new improvements. They crafted the bird to reflect how a tweet feels: the tweets are swift and simple, and it all sounds like something a bird would do. Twitter paid $15 for the bird concept on iStock. In 2010, after four years of growth the company aimed to design something that reflected the identity of Twitter. The bird is Twitter”, the company’s Creative Director Doug Bowman stated in 2012. The total registered users on Twitter are estimated to be 1.3 billion. Twitter are one of the most used social networks thesedays. The lowercase font of the Facebook logo is most likely intended to reflect the company's friendly and laid-back culture. Unexpectedly, the logo's blue colour scheme was preferred due to a vision disorder that Mark Zuckerberg suffers from called deuteranopia. The company has always been written in white lowercase letters on a blue rectangle. Since its development, the Facebook logo has remained largely unchanged. Facebook is gradually creeping into our personal lives.įollowing a significant transformation from a university networking site to a global success, Mark Zuckerberg and Sean Parker hired Mike Buzzard of Cuban Council to design a logo for the company. They have grown from being merely a platform for interacting with friends to keeping track of each other's lives. It has been probably the most often used emblem to display the text messages you receive in a variety of apps and networks.įacebook has certainly been an everyday thing.
WhatsApp acts as a channel for both instant messaging and audio/video calls, and the logo is needed to convey those functions effectively. The WhatsApp logo contains a few interesting design elements that clearly express the app's purpose within a fairly straightforward design. Since the early days of instant messaging, the text bubble has become the most popular way to portray a sent or received message. The text bubble is a symbol of instant messaging. The primary logo depicts a phone receiver inside a text bubble, with the combination clearly indicating the app's purpose. The design of the logo and the development part, on the other hand, may be outsourced to a third-party designer. Instead of an astounding font or icon, they wanted to express their message through colour.īrian Acton and Jan Koum, the founders of WhatsApp designed the WhatsApp logo during the early stages of the app's development.
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Google logo is supposed to convey that they don't follow the rules and know how to have fun. Ruth Kedar, the graphic designer behind the now-famous logo, explains "There were a lot of different color iterations". The typeface was modified, and an exclamation mark was added to resemble the Yahoo! logo.
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Larry Page used the free graphics software GIMP to produce a computerised version of the Google letters in 1998. It is so well-known that the word "search" has become synonymous with it. Given that it is one of the most recognisable brands in the world, Google logo is rather plain. Now, let's take a look at some of the most well-known logos in the world, why they've been so popular, and what we can learn from their iconic logo designs. Understanding how the leading brands doing things better will help you build your unique identity and communicate with your targeted consumers. The most popular brand logos we see today are the product of amazing ideas, great ambitions, and great thinkers behind the brand. They give a good impression while still being everlasting and aesthetic.
Logos that are effective are easily recognisable, symbolise a brand image, and make it memorable. So, what aspects contribute to a good logo design? It is not just about making a good first impression. A well-designed logo can give a brand an iconic looks and will help you establish your business as a trustworthy brand in a competitive industry.
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